Brian Thompson, from the Museum of American Financial History, reminds us of a painful reality: “Wall Street is predicated on optimism. The very acts of raising capital and making investments are based on the simple belief that tomorrow will be a better day. That’s what makes economic growth and opportunity possible.”
More than losing money on Wall Street, the very institutions that drive our capital investment have lost something far more valuable than money. They’ve lost the trust of investors. Trust is fragile; it takes years to earn and just moments to lose. The investment vehicles created by financial institutions were designed to make amazing amounts of money for their institutions, confuse investors as to the value of what they are buying, and sustain the “good times” for as long as they could.
Now, the very optimism that causes people to invest has been lost sending the stock market into wild swings and continuing losses. Washington can provide only part of the answer. Businesses must do their part to gain back trust by working to establish needed reforms and regulatory oversight. Don’t wait for Washington to impose change; get involved in inviting change.
There are lessons to be learned about gaining trust after it has been lost. In order to accelerate the process, continually make people aware of your trustworthy actions. Lack of trust must be actively turned around. Build a rapid history of promising and delivering on your promises by letting people know what you’re going to do, and then quickly doing it. When they repeatedly take notice of your actions, you rapidly build a new and growing trust account.
Don’t hide from workers and customers in the tough times; be a problem solver instead of a problem evader. When people see you actively facing the problems and doing what you can to produce solutions, they’ll appreciate your taking responsibility and doing what you can to turn things around.
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